A significant percentage of individuals are willing to buy online by clicking through a Google Ad. Naturally, most of them will never admit to clicking Google Ads, insisting on the fact that they do their best to avoid paid search results. Google has made serious money from online ads, meaning that Internet users are not exactly telling the truth. They are not clicking on organic search results because they are not targeted. Put simply, the advertisements do not provide them relevant information. There is a clear benefit to running a pay-per-click campaign. No matter how successful your PPC campaign is, it can always be improved. Please continue reading to find out what you can do to double your conversions.
Bid on brand keywords and terms
When it comes down to PPC advertising, you have the possibility to establish a list of keywords and use them in the ad campaigns. You select a keyword and you determine how much you are willing to pay when a customer searches the keyword in question and clicks on the ad. This represents the bid amount. What you need to focus your attention on is search terms related to your business and product. Many say that it is not a good idea to bid on brand keywords and terms. Stop listening to what these experts have to say. Bidding on brand keywords is a great idea. Excluding all kinds of keywords from your Internet marketing campaign is a bad move. They grab the attention of users and bring in more clicks. So, you know what you need to do.
Do not use the home page as landing page
It is tempting to utilize the home page as the landing page. However, you should not do every single thing that crosses your mind. The home page is not targeted to a particular market segment. Any agency offering a high-quality white label PPC management service will be able to confirm this. You should only use the home page when you want to provide a comprehensive view about what your company does. As far as the landing page is concerned, it will prompt visitors to take action. Keep in mind that Google AdWords uses keywords that appeal to specific categories of people.
Take advantage of ad extensions
The biggest mistake that you can make when running a pay-per-click campaign is not deploying the ad extensions. Ad extensions are nothing other than additional information that appears below the ad copy. It is important to comprehend that search ads are not about headlines anymore. You need to have a clear message it would be a shame not to take advantage of the AdWords functionality. Make sure to provide your phone number. You will want people to be able to get hold of you when the situation requires it. Equally important is to provide reviews from landing pages. This will convince Internet users that your business is well-appreciated and that it is worth giving it a try. Do not forget about those reviews.